Targe Audience Research

Target Audience-Research

• AGE
• GENDER
• JOB
• RACE
• LOCATION
• FAMILY / HOME LIFE

Demographics are a way of categorising consumers, audiences can be broken down n professions and how much money they make, it is widely thought that your job type/ how much money you make has a large bearing on interests.

A

Surgeons

Lawyers                                                              

B

teachers

managers

creators of media e.g graphic designs

C1

office workers

retail

librarian

C2

Plumbers

Gas Fitters

Carpenters

(often male)

D

unskilled labourers                     

cleaners 

E

retired

unemployed

students

casual workers

Psychographics

1- MAINSTREAMERS- seek security,domestic,conformist,conventional,sentimental,favour value for money,nearly always the largest group.

2-ASPIRERS- Seek status,materialistic, typically younger people, with C1 jobs.

3-SUCCEEDERS- Seek control, strong goals, have confidence, typically in A.B demographic

4-RESIGNED- Seeks survival, rigid, and authoritarian values, interested past traditions,typically older people

5-EXPLORERS- seek discovery,energy,individualism,brand choices highlight satisfaction and instant effect, younger demographic (students)

6-STRUGGLERS- seek escape,few resources, demographics D,E , often buy alcohol drunk food and lottery tickets.

7-REFORMERS- anti-materialistic yet seek good taste, attend higher education and select product for quality only. B demographic